Muriel Haldenby is currently leading product design at Ampli powered by RBC. She helps enable Canadians to earn cash back on their everyday purchases while building loyalty and driving acquisition for brands. She's also a consultant helping startups ship digital products with a focus on human-centred design. She has over 8 years of experience working with diverse brands such as Borrowell, Walmart, Zebra Technologies, Allstate, BMO, David's Bridal, Mackenzie Investments, Hain Celestial, Path Factory, Brizi, and Halp.