Ariba is a biomechanical engineer turned innovation and design strategist focused on creating social impact and a future that is more accessible and equitable and supports intersectionality.

She is currently the Vice President of Design & Innovation at the Ad Council, where she established the organization’s design innovation practice.

As an immigrant Bengali woman who discovered her hearing loss at a young age, Ariba advocates for diverse, marginalized voices that are often overlooked to ensure their lived experiences inform and drive the work. Outside of work, she leads the NYC Chapter of Women in Innovation and volunteers to mentor young girls interested in pursuing STEM careers.