Design thinking is a great way for designers and non-designers alike to align around the hottest topic yet for their users. Design thinking is a framework with strategies, tactics, and activities that focus on user outcomes through restless reinvention. Content professionals can leverage the principles of design thinking and meld it to fit their own business needs and context. This talk walks through one way to frame a content journey, informed by a commitment model and design thinking. This lightning talk can help you turbocharge your content strategy in 5 minutes.