July 21-22, 2021 / Online

SEO and Content Design: integrating human-centered search strategy into your workflow

Human-Centered SEO

Rebekah Baggs, Chris Corak

Human-Centered SEO isn’t just some magic you sprinkle on finished web copy right before hitting publish. SEO components like user intent, internal-linking structures, content hierarchy, structured data, and meta descriptions are built into content design decisions.

After clashing on projects and stepping on each others toes, Chris (an SEO) and Rebekah (a content and UX strategist) found smarter ways to integrate their work and create helpful, relevant web experiences that are search engine friendly, too. In this session they’ll share what they’ve learned and help you understand when, where, and how to integrate SEO into your content design process.

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