July 21-22, 2021 / Online

Are your words working? Creating and sustaining a content-focused research practice

Pinpoint the just-right words for success

Erica Jorgensen

Your content team needs to be confident which specific words and phrases are resonating with your audience. And wouldn’t it be ideal to learn which words work before you hit publish? In this energizing, hands-on session, you’ll learn methods and tools for objectively evaluating how your customers are reacting to your writing—and most importantly, why they’re responding the way they are. This is not “regular” UX research with prototypes of both content and visual design. It’s content-only research that helps you pinpoint the just-right words for successful, friction-free user experiences and stronger business results.

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